Audience engagement for live events
A packed venue takes its own network down - thousands of phones saturate cellular between them, and venue WiFi is rarely built for a crowd at that density. That is exactly when you want to do something with every phone in the room. We build systems that broadcast rather than connect, so reaching a full arena costs the same as reaching one seat and nothing depends on a signal that will not be there. We have been doing it since 2000.
Capabilities
- Crowd light shows
- Thousands of phones cued together as part of the production - screens and torches, in time with the music.
- Live data to the crowd
- Scores, statistics and programme changes on every phone as they happen, taken from a live feed.
- Second screen
- Companion content triggered by where someone is and what is happening in the room.
- Mass notification
- Reaching a full venue when the network is gone, including emergency lighting from the audience’s own phones.
- Touring systems
- Rigs built for the touring crew to load in, behaving the same in the fifty-fifth building as the first.
- Control hardware
- Control stations, beacon networks and the embedded software driving them.
Selected credentials
- Tokyo 2020
- Closing ceremony. Held without spectators; the effect ran on the athletes on the stadium floor.
- UFC
- Official statistics from the live FightMetric feed to every phone in the arena, plus the crowd light show.
- New Kids on the Block
- Mixtape Tour with Salt-N-Pepa, Tiffany and Debbie Gibson. Fifty-five dates.
- Church of the Highlands
- Christmas Eve service. The congregation cued together across the auditorium.
- Event Safety Alliance
- Official app of the Event Safety Summit. Blackout drills lit the room from the seats.
- Disney/Pixar · Red Bull · Universal · Cleveland Cavaliers · Hollywood Bowl
- Live experiences across arenas, stadiums and venues.
At a glance
- Founded
- 2000
- Based
- Vancouver, BC, Canada
- Serving
- Canada and the United States
- Reach
- Over one million people across live events
- Platforms
- iOS and Android, natively, from one broadcast
- Network required
- None - works with cellular and WiFi saturated
- Technology
- Patented Bluetooth Low Energy broadcast platform
What it does not do
It reaches phones that have the app and are in range, so coverage follows installs and hardware placement rather than seats sold. The channel is one-way - nothing reports back, so effects are designed to degrade quietly. It complements life safety systems as an independent second channel; it does not replace or certify as one.